About Us

This Native Owned & Operated micro business was bootstrapped from the ground up by Shirley Matilton Feather, a base enrollee to the Yurok Tribe. Named after her husband Walter Feather jr. Enrolled to Round Valley and her 3 children. Together they started with the one chair studio multiawarded salon Feathers Hair Artistry, the first Native American owned & operated hair salon in Mendocino County, then a product store , Feathers Barber & Beauty Supply with a primary focus on sulfate free / paraben free products, no ammonia / low ammonia & no formaldehyde haircare. With Shirley's 30 years of experience and knowledge the development of Feathers Haircare started in 2018, coming into fruition in 2020 at the height of the pandemic. Working with developers from multiple product lines and the key components in mind, this indigenous haircare line grew from 6 products to 16 thus making Feathers Hair Care Californias #1 native owned & operated haircare.